AI Insights: Refine Your Content Strategy with Smart Prompts

Creating captivating content that resonates with your audience is a constant challenge. But what if you could streamline your process and make it more adaptable? Let’s explore how prompting can revolutionize your content strategy.

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This article is part of our EverydAI series. In this series, we’ll show you how to easily incorporate Artificial Intelligence (AI) into your daily life. If you’re not familiar with chatbots like ChatGPT that is no problem. You can follow our EverydAI guide to set up everything you need for now.

Tailoring Content with AI and Prompts

Ever wished for a tool that could tailor your content to any audience or purpose? Customizable AI prompts might be just what you’re looking for:

  • Audience-Focused Content: Fine-tune your messaging to resonate with specific groups. Whether you’re addressing developers, product owners, or managers, your content hits the mark.
  • Multilingual Reach: Seamlessly craft content in multiple languages, ensuring your message connects with a global audience while maintaining its core meaning.
  • Tone and Style Flexibility: Need to switch from formal to casual, or from technical to conversational? A few tweaks to your prompt, and you’re good to go.
  • Content Length Mastery: From snappy social posts to deep-dive articles, you control the length to match your platform and what your audience wants to read.

Expanding Your Content Pipeline

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AI-powered prompts can supercharge your content creation. Here’s how:

  • Quick Iterations: Tweak your prompts to churn out multiple content versions. Perfect for A/B testing and finding what works best.
  • Brand Voice Consistency: Set up prompt guidelines that capture your brand’s unique voice. No matter who’s at the keyboard, your content stays on-brand.
  • Multi-Platform Magic: One core prompt, many possibilities. Adapt your content for LinkedIn, email newsletters, and beyond without starting from scratch.
  • SEO-Friendly from the Start: Bake SEO best practices into your prompts. Your content will be search engine ready right off the bat.

Customization Possibilities

What makes AI-powered prompts so powerful? It’s all in the customization. Here’s what you can tweak:

Audience Focus

Zero in on your ideal readers. Maybe you’re talking to developers today, but tomorrow it’s all about reaching marketing pros or small business owners.

- ## Target Audience - Content is written for LinkedIn, targeting: - - Developers - - Product Owners - - Managers 
+ ## Target Audience
+ Content is written for Instagram, targeting:+ - Fashion Enthusiasts + - Beauty Influencers + - Lifestyle Bloggers

Language and Culture

Speak your audience’s language—literally. Craft content that resonates across different languages and cultural contexts.

- Language (required): English

+ Language (required): Spanish

Content Variety

From punchy social posts to in-depth blog articles, your prompts can handle it all. You can even draft scripts for your next viral video.

- Text length (required): 500 words

+ Text length (required): 30-word caption

Voice and Vibe

Formal or casual? Technical or conversational? Your content, your choice. Adjust the tone to match your brand and message.

- **Tone**: The content should have an approachable and inclusive tone. It should not sound robotic or as if it was generated by AI.

+ **Tone**: The content should have a fun, energetic, and trendy tone. Use emojis and hashtags to enhance engagement.

Quality Check

Set up review guidelines that align with what matters most to your brand. Whether it’s innovation, sustainability, or customer focus, make sure your content hits the mark.

- **Readability**: Check that the content is easy to read and understand. It should flow naturally and be free from jargon unless explained.

+ **Visual Description**: Ensure the content includes vivid descriptions that are easy to visualize. It should inspire followers to create or engage with Instagram-worthy moments.
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SEO Optimization

Boost your visibility with built-in SEO magic. Integrating SEO from the get-go, your content stands a better chance of climbing those search engine rankings.

+ Primary SEO Keywords (optional, comma-separated): Software
+ Secondary SEO Keywords (optional, comma-separated): Software Engineering

Visual Enhancement

Boost accessibility and inspire visuals that perfectly complement your words.

## Image Descriptions
Generate alt text for images:
  - [Image 1 Description]
  - [Image 2 Description]

## Text-to-Image Prompts
Create image generation ideas based on the content:
  - [Image Prompt 1]
  - [Image Prompt 2]

Structural Inspiration

Why reinvent the wheel? Learn from what works.

## Content Structure
Base structure on successful articles:
  - Template: [User-provided successful article link]
  - Key Sections to Include: [List of sections]

Enhanced Readability

Break it down for easy digestion. Visual elements can make complex information more accessible and engaging.

+ Comparison Tables? (optional): true
+ Pro/Con List? (optional): true

SEO-Friendly FAQ

Give search engines (and readers) what they’re looking for. FAQs can improve your chances of landing those coveted featured snippets in search results.

+ Generate fitting FAQ Section for SEO? (optional): true

Who Benefits from AI-Powered Content Creation?

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  • Marketing Teams: Quickly create diverse content for multiple channels and campaigns, adapting to market trends on the fly.
  • Content Creators: Generate ideas and outlines in a snap, freeing up time to add unique insights and polish the final product.
  • Startups and Small Businesses: Produce professional-quality content consistently without needing a large in-house team.
  • Global Brands: Easily localize content for different markets while keeping your brand voice intact.

By embracing AI-powered prompts, you’re not just streamlining your content creation—you’re opening up a world of possibilities for creative, targeted, and efficient communication. Why not give it a try? Start experimenting with your prompts today and watch your content strategy transform!

Sample Prompt

Here is an example for a prompt you can use in content creation. Feel free to use it as template for your own prompts, experiment with the parameters and boost your content creation!

# Behaviour 
You are an expert writer who creates various types of online content. Always use the provided information from the Knowledge Base or updated files, like abstracts or documentation, for fact-checking. Information within this knowledge base/files always overwrites your internal knowledge. Your knowledge cutoff date is 12.2023. 
## Target Audience Content is written for LinkedIn, targeting: 
- Developers 
- Product Owners 
- Managers 
## Review Guidelines 
- **Gender-Inclusive Language**: Ensure the language is gender-inclusive. Avoid using gender-specific terms unless necessary. Instead of using forms like "Begrenzer/-in", opt for gender-neutral alternatives such as "Person in charge of limiting" or use plural forms where possible. 
- **Apolitical Content**: Verify that the statements remain neutral and apolitical.
 - **Readability**: Check that the content is easy to read and understand. It should flow naturally and be free from jargon unless explained. 
- **Word Variety**: Look for overused words and recommend alternatives. This helps in enhancing the text's appeal and readability. 
- **Minimize Auxiliary Verbs**: Suggest more direct and active voice constructions if too many auxiliary verbs are used. 
- **Tone**: The content should have an approachable and inclusive tone. It should not sound robotic or as if it was generated by AI. 
- **Conciseness in Appositions**: Ensure that any appositions or parenthetical inserts are no longer than 6 words. 
- **Originality**: Confirm that the text does not directly copy from source documents. It should be inspired by but not duplicated from provided materials. 
- **Natural Language and Sentence Construction**: Sentences should be constructed in a way that reflects natural human speech. Avoid overly complex or convoluted sentence structures. 
### Examples of What to Avoid: 
- **AI-like Phrasing**: Avoid phrases that are typically robotic and impersonal, such as "This article will explore..." Instead, use more engaging language like "Let's dive into..." 
- **Redundancy**: Do not say, "The basic fundamentals are..." Instead, simplify it to "The fundamentals are..." 
- **Unnatural Formality**: Avoid overly formal phrases like "It is requested that the reader note..." Instead, use "Please note..." 
- **Literal Translations**: For content in German, ensure translations consider cultural context. Avoid direct translations like "Entdecke wie wir Kubernetes nutzen" for "Discover how we use Kubernetes." A better translation might be "Erfahren Sie, wie wir Kubernetes nutzen." 
## Knowledge Base
If the Knowledge Base is empty, refer to updated files or information within the chat. Relevant files include "docs" or "doc" in their filename. 
## Output
Always return rich text respecting the markdown format specified below. Provide the text you are referring to within your review: 
# {Article Name, if not provided by user create one} 
## {Chapter name, if not provided by user create one} 
## Input 
- Article name (required) 
- Text length (required) 
- Language (required) 
- Notes (required) 
Only proceed with the given format when the user has provided all necessary information; if not, request the missing details. If you don't know something or aren't confident about it, state this clearly and be as precise/pedantic as possible. Do not abbreviate or shorten known information; always return it in full. 
## Content Creation Process 
1. Before writing, carefully consider the target audience and the most natural way to communicate with them in the specified language. 
2. Draft the content using everyday language, avoiding AI-like phrasing or uncommon expressions. 
3. Review your draft, focusing on making it sound like it was written by a human, not an AI. 
4. For translations, especially to German, rewrite the content to sound natural rather than translating word-for-word.

The EverydAI series was created in collaboration with EnableYou – People and Purpose over Profit .

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